I previously investigated: cloud cover
Liam previously investigated: 8
Chloe previously investigated: close-ups
Craig previously investigated: smoking
Missing Link: Melancholy
So after working by ourselves researching some delightful projects. We got together and in turns we went round in groups and wrote down a fact, opinion, a question and a problem to solve, about each others work which was quite a refresher after the intense research. After we put all of our statements onto the wall and after a selection process ended up with one each. Mine was, “clouds make people sad.”
So my group. myself , liam, chloe and craig. We discussed for a while and decided we were all very sad people and chose to look at melancholy and the issue that ‘during the winter months people feel more depressed’.
To gather information fast and to get lots of it we decided to produce some questionnaires to get some useful primary information. This gave us quick results and backed up our claim that people are more depressed during the winter months. The main reasons behind this were the facts that the days are generally shorter from day to day, colds, flu and general illness, lethargic behavior and hunger.
We collected more evidence in other ways as well using the internet, books and our general knowledge.
- Primary Quantitative: Tallied results from questionnaires.
- Primary Qualitative: Questionnaires asking people's opinions, face-to-face discussion.
- Secondary Quantitative: Research into pre-existing statistics on daylight hours, suicide rates and the number of people affected by SAD.
- Secondary Qualitative: Research into SAD, the winter blues, what makes people happy, Gap and Benetton advertising campaigns.
the collection of secondary sourced research was something that I feel we may have lacked, which to me was quite surprising. significantly myself and the rest of the group found it somewhat difficult to sort out the relevant and more informed pieces of information that would actually aid us in the progression of our project. I think however it was important that we stuck to where we were heading and didn’t research for research sake, we sorted out relevant information and that gave us a clearer goal which helped us to find a solution. I think this could have been improved if the time span on which we had to work with was a little longer.
The way I think we approached the design process was a little sparse we didn’t have a lot of information to go on and so looking at select artists was hard in the end one of our own inspirations if you will was the Benetton and gap campaign images which needless to say were fairly simple and effective but offered little area for experimentation. I think if we had taken more time over the design process our imagery could have been spectacular. I do think however that we all produced some spectacular campaign imagery in the end with a semi-professional feel and a message that answered our issue.
If I were to repeat this project:
- develop the idea in a design sense more.
- plan time more carefully and work fairly and equally within the group.
- look at more research into design campaigns etc
- decide exactly where we intend to with the project right from the start so that we do not get lost half way through.- get people in our group motivated and involved.
Five things I have learnt:
- how to operate lighting equipment for a great photoshoot.
- accumulating lots of research is pointless, select relevant reseach and not do research for research sake.- team building is hard work.
- an unclear message means people will not understand what the hell you are saying.
- a picture tells a thousand words and can be a lot more powerful that word alone.
So… after all that we got some fantastic pictures and bonded as a group of friends. And more importantly got closer to becoming better graphic designers.
Merry Christmas.
So after working by ourselves researching some delightful projects. We got together and in turns we went round in groups and wrote down a fact, opinion, a question and a problem to solve, about each others work which was quite a refresher after the intense research. After we put all of our statements onto the wall and after a selection process ended up with one each. Mine was, “clouds make people sad.”
So my group. myself , liam, chloe and craig. We discussed for a while and decided we were all very sad people and chose to look at melancholy and the issue that ‘during the winter months people feel more depressed’.
To gather information fast and to get lots of it we decided to produce some questionnaires to get some useful primary information. This gave us quick results and backed up our claim that people are more depressed during the winter months. The main reasons behind this were the facts that the days are generally shorter from day to day, colds, flu and general illness, lethargic behavior and hunger.
We collected more evidence in other ways as well using the internet, books and our general knowledge.
- Primary Quantitative: Tallied results from questionnaires.
- Primary Qualitative: Questionnaires asking people's opinions, face-to-face discussion.
- Secondary Quantitative: Research into pre-existing statistics on daylight hours, suicide rates and the number of people affected by SAD.
- Secondary Qualitative: Research into SAD, the winter blues, what makes people happy, Gap and Benetton advertising campaigns.
the collection of secondary sourced research was something that I feel we may have lacked, which to me was quite surprising. significantly myself and the rest of the group found it somewhat difficult to sort out the relevant and more informed pieces of information that would actually aid us in the progression of our project. I think however it was important that we stuck to where we were heading and didn’t research for research sake, we sorted out relevant information and that gave us a clearer goal which helped us to find a solution. I think this could have been improved if the time span on which we had to work with was a little longer.
The way I think we approached the design process was a little sparse we didn’t have a lot of information to go on and so looking at select artists was hard in the end one of our own inspirations if you will was the Benetton and gap campaign images which needless to say were fairly simple and effective but offered little area for experimentation. I think if we had taken more time over the design process our imagery could have been spectacular. I do think however that we all produced some spectacular campaign imagery in the end with a semi-professional feel and a message that answered our issue.
If I were to repeat this project:
- develop the idea in a design sense more.
- plan time more carefully and work fairly and equally within the group.
- look at more research into design campaigns etc
- decide exactly where we intend to with the project right from the start so that we do not get lost half way through.- get people in our group motivated and involved.
Five things I have learnt:
- how to operate lighting equipment for a great photoshoot.
- accumulating lots of research is pointless, select relevant reseach and not do research for research sake.- team building is hard work.
- an unclear message means people will not understand what the hell you are saying.
- a picture tells a thousand words and can be a lot more powerful that word alone.
So… after all that we got some fantastic pictures and bonded as a group of friends. And more importantly got closer to becoming better graphic designers.
Merry Christmas.
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